Erin is the CEO of SREDA, appointed in June 2023 as the first female to lead the organization. With a career rooted in marketing, communications, and event management, Erin joined SREDA in 2015, most recently serving as Chief Marketing Officer. A proud Saskatoon native, she holds a Bachelor of Commerce from the University of Saskatchewan and has deep expertise in the agriculture industry, having led marketing efforts for Canadian Western Agribition. Erin is passionate about fostering strong relationships and championing Saskatoon’s people and potential, driving the region’s economic growth with a focus on collaboration and community impact.