Ashley is the Director of Business Expansion at SREDA, where she leads the development of programs and services that help companies in the Saskatoon Region grow and scale with confidence. With 6 years of experience at SREDA, Ashley has supported businesses at every stage of growth, from business planning and strategy to scale-up and transition. She is passionate about integrating economic development into municipal strategies and building a strong regional economy that benefits future generations. Ashley currently serves on the Board of Directors for the Saskatoon SPCA, holds certificates from the International Economic Development Council (IEDC), and is pursuing her professional designation in economic development through the Economic Developers Association of Canada (EDAC).