
Ashley is the Manager of Business Attraction & Growth at SREDA, where she focuses on investment attraction and supporting local economic growth. Ashley works closely with international companies to facilitate their expansion into Saskatoon and collaborates with high-growth local businesses to overcome challenges and achieve their goals. She also manages the City of Saskatoon’s Business Development Incentive and has recently taken on Talent Attraction initiatives, leading trade missions to encourage relocation to Saskatoon. Passionate about leaving a positive legacy and helping businesses thrive, Ashley volunteers with organizations like Executive Women International, Saskatoon Women’s Network, and Make-A-Wish, contributing to her community’s success.