Ashley is the Director of Business Expansion at SREDA, where she supports local economic growth by leading initiatives that enhance Saskatoon’s business environment. She administers the City of Saskatoon’s Business Development Incentive, helping companies expand and invest in the Region, and leads the Upscale Business Growth Program to support high-potential businesses scaling beyond the startup phase. Passionate about fostering a business-friendly climate, Ashley works closely with industry stakeholders and policymakers to integrate economic development initiatives into municipal strategies. She values building strong connections within the business community and is dedicated to contributing to Saskatoon’s continued success.