SREDA visits 10 cities in 10 days promoting Saskatoon region

Saskatoon Regional Economic Development Authority (SREDA) CEO Alex Fallon is leavin’ on a jet plane…and he’s not coming back for two weeks.

Fallon is doing a ten-day, ten-city tour that SREDA calls, “Coast to Coast for YXE”. The purpose of the trip is to promote the Saskatoon region as the best place to live, work, and invest. Over the course of ten days, Fallon will meet with numerous businesses, industry associations, innovation parks, public organizations and others interested in learning about opportunities in Saskatoon.
These are the stops he will be making:

August 17 Halifax

August 18 Fredericton

August 19 Quebec City

August 20 Montreal

August 21 Ottawa

August 24 Toronto

August 25 Winnipeg

August 26 Calgary

August 27 Vancouver

August 28 Victoria

Between business meetings, SREDA will be using OneStory (a video app created by Saskatoon entrepreneurs) to document conversations with businesses and the local public about what they know (and don’t know) about Saskatoon. The videos will be posted on, and shared through SREDA’s social media channels.

“We may be modest people here in Saskatoon, but it’s time the rest of Canada realizes what we already know – that Saskatoon really is the best place to live, work, and invest.” says Fallon.
The Coast to Coast for YXE project is being supported by local stakeholders including Tourism Saskatoon and the Canadian Light Source, who see it as an effective way to promote Saskatoon across Canada.

Fallon added, “Part of SREDA’s mandate is to attract business, investment, and people to the Saskatoon region– this trip will allow us to do that across Canada for the first time.”

For more information, contact:

Jade Gulash
Manager, Marketing & Communications