SREDA Appoints Interim CEO

The SREDA Board of Directors is pleased to announce the appointment of Erin Lawson as Interim Chief Executive Officer of SREDA, effective today. Ms. Lawson has worked for the organization for seven years, most recently in the position of Chief Marketing Officer. She will continue to fulfill her duties as CMO while advancing SREDA’s strategy and leading the organization during the transition.

“Erin is talented, experienced and ready to lead SREDA through this period. The Board is very pleased to have her in this role,” said Cam Broten, Chair of the SREDA Board of Directors.

The Board appointed Ms. Lawson after the resignation of Alex Fallon from his position as SREDA’s President and CEO.

“On behalf of the Board of Directors and SREDA team, I would like to thank Alex Fallon for his years of service to the organization and for all that was accomplished during his tenure. We wish him the best in his next endeavors,” added Broten.

The SREDA Board has retained DHR Global to conduct a robust, nationwide search for a new permanent CEO. The search will be led by Dan Brown, Partner in DHR Global’s Saskatoon office. Mr. Brown will work closely with the CEO selection committee to select a long-term leader that will take the organization into its next phase.

For more information on the CEO search, please contact:

Dan Brown
Partner, DHR Global

For media inquiries, please contact:
Cam Broten
Chair of the SREDA Board of Directors