News

SREDA Appoints Erin Lawson as CEO

SREDA’s Board of Directors, through its CEO Selection Committee and supported by an executive search firm, is pleased to announce the appointment of Erin Lawson as the organization’s new Chief Executive Officer, effective immediately. This appointment marks a significant milestone for SREDA as Erin becomes the first female CEO in the organization’s history.

“SREDA’s Board undertook an extensive recruitment process and interviewed many excellent candidates, but Erin Lawson stood out to us throughout the process as the ideal candidate,” said Cam Broten, SREDA Board Chair. “Erin has the vision, expertise and passion to lead SREDA into our next phase of growth and to make a lasting impact on our Region’s economy.”

Erin joined SREDA in 2015, serving most recently as the Interim CEO and Chief Marketing Officer. Born and raised in Saskatoon, Erin holds a Bachelor of Commerce degree from the University of Saskatchewan. Her career began in the event industry including leading the marketing and communications for Canadian Western Agribition in Regina. After gaining an abundance of knowledge on the agriculture industry, Saskatoon was calling her name and she and her daughter, Mackenzie, returned home.

“It is a tremendous honour to be appointed CEO of SREDA,” said Erin. “The opportunity to lead an organization that plays such a pivotal role in shaping our city is truly humbling. I look forward to working collaboratively with the talented SREDA team, board and local stakeholders to advance economic development in the Saskatoon Region by empowering entrepreneurs, attracting investments and unlocking the full potential of our Region.”


Erin Lawson

Chief Executive Officer
(306) 664-0724