SREDA announces new name SWMGASCEDA

In order to better represent the Region our organization supports, SREDA will now be known as “Saskatoon Warman Martensville and Greater Area and Surrounding Communities Economic Development Association Inc.” (SWMGASCEDA). Pronounced Swim·gas·sea·da, this new name results from an extensive stakeholder poll and internal debate.

With the rollout of the new name comes a new logo. The new logo represents the spirit of the current SREDA logo with the updated name. SWMGASCEDA will be reaching out to community partners with updated versions of the logo.

When asked about the name SWMGASCEDA President and CEO Alex Fallon stated, “some people may think that this name is too long and confusing, but it is not.”

With the new name being announced, SWMGASCEDA is considering a full rebrand to represent the new name. Fallon said, “the process for the rebrand will take some time, so for now, we are focusing on rolling out the new name today, April 1st.”

Lindsay Toth

Manager, Marketing and Communications
(306) 664-0720