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May 2, 2018

SASKATOON, SASKATCHEWAN – The Saskatchewan Economic Development Alliance (SEDA) has announced that SREDA has won the 2018 Marketing Innovation Award. This award is in recognition of SREDA’s marketing strategy for the video ‘The Saskatoon I Know’. The award was presented at the 2018 Intersections for Growth Conference held yesterday in Saskatoon.

‘The Saskatoon I Know’ video was developed by SREDA’s marketing team in collaboration with Backroad Media and spoken word artist, Isaac Bond. The concept of the video is centered on a poem written by SREDA’s President and CEO, Alex Fallon. The goal of the video was to create a feeling of pride amongst Saskatoonians for the city they live in, and to showcase Saskatoon to the world.

“Creativity and innovation are key components of everything we do at SREDA. It was important for us to create a video unlike any other economic development video, especially because Saskatoon is unlike any other city,” said Fallon. “The impact of the video has been outstanding. We released the video in March at our sold-out SREDA Forum 2018. The reaction was remarkable, with many people expressing a connection to the video’s words, imagery and overall feeling about what it is like to live in Saskatoon. After the event the video was made public and quickly went viral. The video has introduced and intrigued people from outside of Saskatoon to find out more about our great city.”

Project Impact:

  • Over 4,000 website hits within 24 hours of launching thesaskatooniknow.com
  • Over 16,000 views on Youtube
  • Viewed in more than 50 different countries, from Germany to Ghana, Brazil to Japan
  • Shared more than 60 times on social media
  • Substantial increase in visits to SREDA’s main website SREDA.com

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For more information and to schedule an interview, please contact:
Erin Lawson
Director, Marketing and Communications
P: (306) 664-0724   E: elawson@sreda.com

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